Think Different
说实话,我一直很佩服Apple公司。在我印象中,它绝对是最富有创意的公司之一,iPhone也好,iPod也罢,处处可见其创新理念和独到的设计风格。
今天又看到Apple的很久以前的一个广告,非常震撼。里面出现了下列牛人:Albert Einstein、Bob Dylan、Martin Luther King Jr.、Richard Branson、John Lennon、R. Buckminster Fuller、Thomas Edison、 Muhammad Ali、Ted Turner、Maria Callas、Mahatma Gandhi、Amelia Earhart、Alfred Hitchcock、Martha Graham、Jim Henson (with Kermit the Frog)、Frank Lloyd Wright and Picasso。这些牛人有个共同的特点——与众不同。能把广告做到这种程度的恐怕也只有Apple了吧!
广告视频可以在这里看到:
http://www.youtube.com/watch?v=jULUGHJCCj4
广告里的台词也相当震撼:
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.
BTW1:众所周知,Apple的创始人Steven Jobs连大学都没上完,而且他上的那所大学似乎很不怎么有名气。按照某些中国人的观点,此人学校不好,学历不够,成不了什么气候!由此可见这些人有多么SB了。Steven Jobs用自己牛一般的经历告诉我们:走NB的路,让SB们去吃惊好了!
BTW2:Steven Jobs给Stanford毕业生的演讲值得每个人去读,如果你还没读过,赶快去看看吧!